"Deichmann utilized a shoe finder assistant on Messenger, engaging users in personalized conversations. This approach resulted in an 85% messaging click-through rate and a 30% increase in purchases."
Deichmann
Former VP of Deichmann
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✅ Who This Is For:
✅ Brands wanting luxury-level automated DM conversations
✅ Owners looking to guide customers to products effortlessly
✅ Businesses that value plug-and-play, customizable tools
🚫 Who This Is Not For:
🚫 Brands using generic, one-size-fits-all messaging
🚫 Businesses not active on Instagram
🚫 Owners who prefer manual responses over automation
After building Serv Carriers, a Dallas-based logistics company, and leading supply chain operations for Ram Surgical Supplies, Morgan Jackson shifted focus to the industry he’s most passionate about: fashion.
After a brief stint as a Personal Shopper, Morgan founded AFRA Visibility — where e-commerce automation meets real results.
He’s helped brands like Black Market USA scale to 7-figure revenue with smart marketing and zero-party data systems. His mission at AFRA Visibility is simple: make powerful automation easy and accessible for every fashion entrepreneur.
"Deichmann utilized a shoe finder assistant on Messenger, engaging users in personalized conversations. This approach resulted in an 85% messaging click-through rate and a 30% increase in purchases."
“Plixlife leveraged Instagram DM automation to transform customer engagement, automating 85% of queries while achieving a 25% opt-in rate for their Instagram community.”
"Breitling enhanced customer engagement by automating Instagram DMs, guiding users to find their ideal watch based on personal preferences. This strategy improved conversion rates and reduced customer acquisition costs, effectively reaching younger audiences on their preferred platform."
"By utilizing Instagram polls and quizzes to engage their audience about skincare needs and product recommendations, Glossier saw a 20% increase in conversion rates from users who interacted with the interactive content, demonstrating how personalized suggestions can drive sales."
"By setting up automated responses through Instagram's Messenger API, Kiehl's effectively addressed customer questions and concerns within DMs, turning inquiries into sales opportunities by providing product recommendations and offering tailored promotions based on user needs."
"By implementing a personalized chatbot on Instagram Messenger through ManyChat, Selina saw a significant increase in sales conversion rates, jumping from 5% to 60%, with customers engaging with targeted ad campaigns that led directly to automated conversations, resulting in faster quote generation and improved customer experience."
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"Frank Body leveraged Instagram Stories to deliver personalized product recommendations based on user engagement with previous posts and shopping behavior on their website. They used automation to identify users who interacted with specific content (like a skincare routine post) and send them targeted stories showcasing relevant products, creating a more tailored shopping experience.
This strategy resulted in a 20% increase in conversion rates from Instagram Stories, with users more likely to purchase products directly aligned with their needs.
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